SIX DIGITAL MARKETING MYTHS YOU NEED TO DEBUNK

Digital marketing has become an integral part of a business/brand growth. Its fast growth in modern business has taken traditional marketing to the backseat.

Despite it’s driving force towards the growth, it is still largely misunderstood. This is exactly why I will be sharing with you six (6) digital marketing myths that you need to debunk, and your refusal to do this might hamper your business/brand growth on the digital space.

1) My competition does not have a digital presence, there’s no point having one:

I came across a book sometime last week that laid emphasis on reasons why you should make your business/brand explore some marketing channels that your competitors haven’t tried at all. it helps you to stay ahead of the curve, and this way, you can quickly attract customers from that channel before other competitors start to take note of it. Amazon happens to be one of the first companies that largely made use of search engine marketing by Google within the e-commerce industry way before their competitors thought of exploring that same channel, today Amazon is arguably the biggest e-commerce site in the world.

Do not use your competitor’s digital absence as a reason why you should not have a digital platform. it could even be just on social media — make sure you’ve got a digital estate. Not having one at all is a perfect way of saying that you don’t mind losing out on the new customers, especially the youths.

2) Digital marketing is all that your business/brand needs:

The importance of digital marketing towards your business/ brand growth cannot be overemphasized, but this doesn’t make it the only marketing option that you’ve got.

Despite the fact that traditional marketing is taking a backseat in business/brand growth, it should not be neglected especially if your audience isn’t very active in the digital space.

Like a popular adage in Yoruba (one of the Nigerian languages) that says ‘Ona kan o wo oja’ which in English means “One way doesn’t lead to the market place”- You can choose to follow several directions, but your goal is to reach the market place. In this light, in your business/brand main getting lead/sales is your major goal, you can use several marketing channels to get this, just try as much as possible not to use just one channel.

Aside digital marketing channel, you can also use some offline strategies such as talk shows or events to fuel your digital your business growth. No matter how you choose to do it, never see digital marketing as the only marketing channel that your business/brand needs to grow.

3) Social Media is not built for every industry:

This myth is popular among B2B (business to business) companies, especially when they are in their early years.

Truly, not all social media platform works for every industry, but it doesn’t mean that every industry can’t leverage on social media — the key is to find the right channel for your business. For example, a B2B business that sells paper needs to focus on LinkedIn and Twitter while a fashion retail store mustn’t ignore platforms like Instagram, Pinterest etc.

As a person, you don’t go where you won’t be accepted, but that doesn’t mean you won’t be accepted somewhere else — this is the same way it for an industry and social media platforms.

4) S.E.O is dead:

S.E.O (Search Engine Optimization) is not dead, it is very alive and active. Although, around the year 2010, it wasn’t as awesome as it is presently. In short, at that time, you won’t be wrong if you submitted that S.E.O was dead, but presently, with the digital sophistication in place and the awesome improvement of Google algorithm, S.E.O has become an integral part of building a website.

5) Remarketing is creepy:

Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users.

To be candid, remarketing can be very creepy if it is not done rightly. Just imagine an ad chasing you everywhere, it eventually won’t look like an ad anymore, but a pest, and you are most likely going to whatever it takes to end it.

However, if it is done right, it results in great success. It helps re-engage consumers and keep your business/brand on the top of their mind.

6) Everyone hates marketing emails:

Lately, especially among youths or young entrepreneurs, there is a certain notion that email marketing is old and it is less relevant. As a digital marketer that really understands the space, I’d advise you that you should not let this notion cloud your judgement of email marketing.

If done properly, email marketing has the potential to increase your business with little cost and higher ROI when compared with other channels of marketing.

No doubt, a poorly done email marketing will eventually end up resulting in nothing, but that a nicely crafted email marketing strategy will definitely play a vital role in the growth of your business/brand.

There are other numerous myths on digital marketing, but these are the ones that seriously need to be debunked.

ENJOY.

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